On an Optimal Advertising Model with Lagged Effect of Advertising
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F05%3A00002457" target="_blank" >RIV/62690094:18450/05:00002457 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
On an Optimal Advertising Model with Lagged Effect of Advertising
Original language description
This paper deals with a modification of the Vidale-Wolfe advertising model. The model is enriched by an assumption that the current intensity of sales depends mainly on the past intensity of advertising. Mathematical formulation results in a system of two ordinary differential equations. First we study special case when the intensity of advertising is constant. Then we concentrate on finding an optimal strategy of advertising with regard to a given cost function. For this purpose we use the Pontryagin maximum principle.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
BB - Applied statistics, operational research
OECD FORD branch
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Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2005
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Mathematical methods in economics 2005 : proceedings of the 23rd international conference
ISBN
80-7041-535-5
ISSN
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e-ISSN
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Number of pages
5
Pages from-to
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Publisher name
Gaudeamus
Place of publication
Hradec Králové
Event location
Hradec Králové
Event date
Jan 1, 2005
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000260962400050