Classification of the electronic retail core banking market consumers

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F12%3A50000422" target="_blank" >RIV/62690094:18450/12:50000422 - isvavai.cz</a>
Result on the web
<a href="http://mme2012.opf.slu.cz/proceedings/index.php" target="_blank" >http://mme2012.opf.slu.cz/proceedings/index.php</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Classification of the electronic retail core banking market consumers
Original language description
This paper is focused on the retail core banking services market. In the Czech Republic the consumers can use web accessible free of charge comparison tool for current account offer called the retail bank charges calculator. This system?s database holdsday-to-day usage patterns of every consumer using this calculator. The aim is to classify the Czech e-banking clients that used the calculator during the year 2011. As a data preparations there were performed verification-validation phase, transformationand dimension reduction. The two-step cluster analysis was performed on 11 255 records classified by 19 variables regarding the type of the ser-vice, moth usage frequency or average amount of money, communication channel used to establish or order the service and the criterion if the service falls within or outside the single provider. Analysis indentified as an optimal number of clusters 3. There were identified mainstream client, active client and the client with the mixed communicati
Czech name
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Czech description
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Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Mathematical methods in economics : proceedings of 30th international conference
ISBN
978-80-7248-779-0
ISSN
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e-ISSN
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Number of pages
6
Pages from-to
817-822
Publisher name
Slezská univerzita. Obchodně podnikatelská fakulta
Place of publication
Karviná
Event location
Karviná
Event date
Aug 11, 2012
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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