Extremal algebra used in communication strategies

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F13%3A50001878" target="_blank" >RIV/62690094:18450/13:50001878 - isvavai.cz</a>
Result on the web
<a href="http://www.world-education-center.org/index.php/P-ITCS/article/viewArticle/1861" target="_blank" >http://www.world-education-center.org/index.php/P-ITCS/article/viewArticle/1861</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Extremal algebra used in communication strategies
Original language description
Internet communication strategy is a set of marketing tools and methods of communication, which are used on the Internet or mobile devices. They are developed for the specific needs of a communications plan. In the university environment, these tools andmethods are used to spread information and knowledge. Spreading of information in the university environment is been studied from many perspectives and the calculations are used in other than linear algebra (exactly extremal algebra). The formal tools used in extremal algebras are similar as the matrix operations in linear algebra, only the standard operations + and * are substituted by maximum and minimum, or by other binary operations. Matrix multiplication is then performed formally in the same wayas in linear algebra.
Czech name
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Czech description
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Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
IN - Informatics
OECD FORD branch
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Project
<a href="/en/project/GA402%2F09%2F0405" target="_blank" >GA402/09/0405: Development of Non-standard Optimization Methods and their Applications in Economy and Management</a><br>
Continuities
S - Specificky vyzkum na vysokych skolach

Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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