Social Networks - Utilisation in the Banking Sector

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F16%3A50003919" target="_blank" >RIV/62690094:18450/16:50003919 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.1166/asl.2016.6667" target="_blank" >http://dx.doi.org/10.1166/asl.2016.6667</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1166/asl.2016.6667" target="_blank" >10.1166/asl.2016.6667</a>

Result language
angličtina
Original language name
Social Networks - Utilisation in the Banking Sector
Original language description
Internet technologies and applications have been developing very quickly, which also increases the possibility of using the Internet in the commercial sphere. Social networks currently belong to the most important prerequisites to the company success. This contribution aims to analyse the potential use of social networks in the Czech banking sector and to specify their cur-rent exploita-tion in this sector. In order to achieve this goal, the literature review and questionnaire were used. The literature review of texts and documents in the area of social networks was carried out in order to determine their benefits and utilization in the banking sector. The target audience of the questionnaire survey consisted of seventeen Czech banking institutions offering basic financial ser-vices. The results show an active use of social networks in the banking sector and that there is no direct correlation between success and the amount of invested financial resources. What mat-ters much more is the quality of messages and news on social networks.
Czech name
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Czech description
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Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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