Use of social networks in banking: a study in the Czech Republic

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F15%3A50003595" target="_blank" >RIV/62690094:18450/15:50003595 - isvavai.cz</a>

Result on the web

<a href="http://dx.doi.org/10.1080/00036846.2015.1064083" target="_blank" >http://dx.doi.org/10.1080/00036846.2015.1064083</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1080/00036846.2015.1064083" target="_blank" >10.1080/00036846.2015.1064083</a>

Result language

angličtina

Original language name

Use of social networks in banking: a study in the Czech Republic

Original language description

Social networks are becoming more and more important nowadays. Apart from regular users of the Internet, companies have started to use them in their business. Their potential is that a great number of people, future clients of big companies, use them ona daily basis. Thus, the aim of this article is to analyse the use of social networks in the banking sector of the Czech Republic, particularly with respect to customer support. The methods of this study include common data analysis and professional analysis. Common data analysis consists of the evaluation of public data from social networks and web pages of the selected bank institutions. The professional analysis is conducted by paid professional analytical tools that provide more detailed statistics.The findings of the study show that social networks are now well-established tools for the Czech banks to attract both their current and potential clients. The Czech banks seem to care about their clients by trying to meet their needs. C

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2015

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Applied economics

ISSN

0003-6846

e-ISSN

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Volume of the periodical

47

Issue of the periodical within the volume

57

Country of publishing house

GB - UNITED KINGDOM

Number of pages

15

Pages from-to

6155-6169

UT code for WoS article

000361650500001

EID of the result in the Scopus database

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