Analyze and Predictions for Marketing on Social Media

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F17%3A50005537" target="_blank" >RIV/62690094:18450/17:50005537 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Analyze and Predictions for Marketing on Social Media
Original language description
The primary objective of this paper is to analyse actual situation of users and revenue on social media like Facebook and Twitter. In follow up on this analysis create a statistical based prediction how will change those numbers in future. Part of this paper is describe global internet advertising on mobile and desktop devices also with following prediction. The aim of the present paper is to introduce growing advertisement of all kind of social media as Facebook, Instagram, Twitter, YouTube, Linkedln etc. Describe predictions for the next year and further. Methods used in paper are Pearson correlation, linear regression to define prediction equation and forecasting values. Main output are predicted values of Facebook hitting 2 billion monthly active users between second and third quarter of 2017. Average revenue per user will be by those predictions between $18, 51 - $19, 47. Twitter will reach half billion monthly active users between first and second quarter of 2019. More than 25 % of global advertising will be on mobile devices by year 2019. Global desktop and mobile devices advertising budget combined is predicted to be $207 billion by year 2019.
Czech name
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Czech description
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Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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