Internet and Social Networks as a Support for Communication in the Business Environment - pilot study

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F17%3A50013576" target="_blank" >RIV/62690094:18450/17:50013576 - isvavai.cz</a>
Result on the web
<a href="https://uni.uhk.cz/hed/site/assets/files/1046/proceedings_2017_1.pdf" target="_blank" >https://uni.uhk.cz/hed/site/assets/files/1046/proceedings_2017_1.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Internet and Social Networks as a Support for Communication in the Business Environment - pilot study
Original language description
The paper brings comparison of gained data on utilization of various means of communication of small and medium size enterprises with clients and utilization of social networks for private and corporation purposes. The most frequently used social networks like Facebook, Twitter and Google+ were explored. The results were obtained using a questionnaire and a guided interview. Despite the significant expansion of social networking in personal life, this boom did not occur in a selected sample of businesses that participated in the pilot testing. The adopted methods demonstrated their potential and will be applied in the wide scale in the following stage of the research.
Czech name
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Czech description
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Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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