Advantages and Drawbacks of Social Network Sites Utilization in Travel and Tourism

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F18%3A50014786" target="_blank" >RIV/62690094:18450/18:50014786 - isvavai.cz</a>
Result on the web
<a href="https://link.springer.com/chapter/10.1007%2F978-3-030-02131-3_51" target="_blank" >https://link.springer.com/chapter/10.1007%2F978-3-030-02131-3_51</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1007/978-3-030-02131-3_51" target="_blank" >10.1007/978-3-030-02131-3_51</a>

Result language
angličtina
Original language name
Advantages and Drawbacks of Social Network Sites Utilization in Travel and Tourism
Original language description
The article explores how social network sites (SNSs) are used in travel and tourism. Another objective is to find out and summarize whether or not SNSs are beneficial for the travel and tourism industry. This study was based on literature review that was employed to determine the most popular SNSs in travel and tourism. Then, selected widely used SNSs were compared and evaluated. The advent of Web 2.0 brought about significant changes in tourism. There are currently a lot of platforms that can be utilized in travel and tourism for various purposes. Some of these platforms focus on providing solely travel related content. However, the most popular SNSs used in tourism are still Facebook and Twitter, which do not specialize in tourism. The findings suggest that the tourism related SNSs provide their users predominantly with travel information and/or facilitate contacts. Advantages include an easy access to various content twenty four hours seven days a week regardless the time zone. Among their drawbacks belong a lack of lower control over content and difficulties with sorting the valuable from the worthless among loads of various platforms and messages.
Czech name
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Czech description
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Project
—
Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
ISBN
978-3-030-02130-6
ISSN
0302-9743
e-ISSN
1611-3349
Number of pages
8
Pages from-to
588-595
Publisher name
Springer
Place of publication
Cham
Event location
Kuwait City
Event date
Oct 30, 2018
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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