Social communication analysis of virtual communities on social networks
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F19%3A50015499" target="_blank" >RIV/62690094:18450/19:50015499 - isvavai.cz</a>
Alternative codes found
RIV/62690094:18470/19:50015499
Result on the web
<a href="http://dx.doi.org/10.21125/inted.2019.0835" target="_blank" >http://dx.doi.org/10.21125/inted.2019.0835</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.21125/inted.2019.0835" target="_blank" >10.21125/inted.2019.0835</a>
Alternative languages
Result language
angličtina
Original language name
Social communication analysis of virtual communities on social networks
Original language description
The article presents the results of the research focused on the difference in the media sphere preferences of Generation Y and Generation Z in the years 2016/17. The aim was to compare individual activities in the real and virtual world using the quantitative questionnaire survey method. The questions were selected from the YouthSpeak questionnaire, which was created by the international student union AISEC. The research was conducted in 164 respondents: primary school students (Generation Z) and university students (Generation Y). It has been discovered that their parents and relatives are the most trusted sources of information for the younger Generation Z (26%), while the older Generation Y trust books and professional articles most (30%). Both the monitored generations see the greatest benefit of new media in the fact that they enable communication (Generation Z 41% and Generation Y 52%). Both groups prefer doing sport in their free time. However, in reality, young people spend most time at the computer, on average 3.5 hours a day. As far as the secure communication is concerned, the research has brought a positive finding that both groups prefer human contacts to virtual ones, although in the younger Generation Z this ratio is 7% lower than in the older Generation Y. This result indicates a growing preference of future generations for communication in the virtual environment.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
—
OECD FORD branch
50101 - Psychology (including human - machine relations)
Result continuities
Project
—
Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
International technology, education and development conference (INTED 2019)
ISBN
978-84-09-08619-1
ISSN
2340-1079
e-ISSN
—
Number of pages
8
Pages from-to
3184-3192
Publisher name
IATED
Place of publication
Valencia
Event location
Valencia
Event date
Mar 11, 2019
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000536018103044