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Social communication analysis of virtual communities on social networks

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F19%3A50015499" target="_blank" >RIV/62690094:18450/19:50015499 - isvavai.cz</a>

  • Alternative codes found

    RIV/62690094:18470/19:50015499

  • Result on the web

    <a href="http://dx.doi.org/10.21125/inted.2019.0835" target="_blank" >http://dx.doi.org/10.21125/inted.2019.0835</a>

  • DOI - Digital Object Identifier

    <a href="http://dx.doi.org/10.21125/inted.2019.0835" target="_blank" >10.21125/inted.2019.0835</a>

Alternative languages

  • Result language

    angličtina

  • Original language name

    Social communication analysis of virtual communities on social networks

  • Original language description

    The article presents the results of the research focused on the difference in the media sphere preferences of Generation Y and Generation Z in the years 2016/17. The aim was to compare individual activities in the real and virtual world using the quantitative questionnaire survey method. The questions were selected from the YouthSpeak questionnaire, which was created by the international student union AISEC. The research was conducted in 164 respondents: primary school students (Generation Z) and university students (Generation Y). It has been discovered that their parents and relatives are the most trusted sources of information for the younger Generation Z (26%), while the older Generation Y trust books and professional articles most (30%). Both the monitored generations see the greatest benefit of new media in the fact that they enable communication (Generation Z 41% and Generation Y 52%). Both groups prefer doing sport in their free time. However, in reality, young people spend most time at the computer, on average 3.5 hours a day. As far as the secure communication is concerned, the research has brought a positive finding that both groups prefer human contacts to virtual ones, although in the younger Generation Z this ratio is 7% lower than in the older Generation Y. This result indicates a growing preference of future generations for communication in the virtual environment.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

  • OECD FORD branch

    50101 - Psychology (including human - machine relations)

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2019

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    International technology, education and development conference (INTED 2019)

  • ISBN

    978-84-09-08619-1

  • ISSN

    2340-1079

  • e-ISSN

  • Number of pages

    8

  • Pages from-to

    3184-3192

  • Publisher name

    IATED

  • Place of publication

    Valencia

  • Event location

    Valencia

  • Event date

    Mar 11, 2019

  • Type of event by nationality

    WRD - Celosvětová akce

  • UT code for WoS article

    000536018103044