Entrepreneurial Learning Factors on E-Commerce Adoption of a Small Sized Service Based Company in Johor Malaysia
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F19%3A50017232" target="_blank" >RIV/62690094:18450/19:50017232 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Entrepreneurial Learning Factors on E-Commerce Adoption of a Small Sized Service Based Company in Johor Malaysia
Original language description
Economic progress and technological advancement motivated small medium enterprises (SMEs) entrepreneurs to bring innovative changes in their business activities. Electronic business (e-business) application in the SMEs are increasing globally. Although there is significant variation in the adoptability, acceptability and application of e-business among different countries. Particularly in Malaysia, SMEs are the main contributor in the economic growth. Similarly, the small business owners started the extensive usages of modern technologies in their business communications. This research contextualized the important issues while analyzing the theoretical prospects for the SMEs sector. Inductive approach of qualitative research method was used due to the subjective and exploratory nature of study. The rationale for the inductive approach method is to understand the meaning of human activities rather than analysing the causal relationship. The case study approach was adopted. The objective of this study is to investigate the entrepreneurial learning enables small firms to capitalise on the marketing opportunities presented by digital technology such as e-commerce. Particularly, this study is embarked to identify the entrepreneurial learning factors on e-commerce adoption of a Small Service Based Company in Johor Malaysia.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50301 - Education, general; including training, pedagogy, didactics [and education systems]
Result continuities
Project
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Continuities
N - Vyzkumna aktivita podporovana z neverejnych zdroju
Others
Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
33rd IBIMA Conference proceedings
ISBN
978-0-9998551-2-6
ISSN
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e-ISSN
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Number of pages
11
Pages from-to
8400-8410
Publisher name
IBIMA
Place of publication
Norristown
Event location
Španělsko, Granada
Event date
Apr 10, 2019
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000510675604018