Measuring Chatbot Effectiveness
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F21%3A50018281" target="_blank" >RIV/62690094:18450/21:50018281 - isvavai.cz</a>
Result on the web
<a href="https://uni.uhk.cz/hed/site/assets/files/1077/proceedings_2021_1.pdf" target="_blank" >https://uni.uhk.cz/hed/site/assets/files/1077/proceedings_2021_1.pdf</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.36689/uhk/hed/2021-01-058" target="_blank" >10.36689/uhk/hed/2021-01-058</a>
Alternative languages
Result language
angličtina
Original language name
Measuring Chatbot Effectiveness
Original language description
The paper deals with a technology called chat robot. Chatbot is one of the Fourth Industrial Revolution trends, and so far, there is no commonly used approach that has proven to measure its effectiveness. The aim of this paper is to delve deeper into this issue, describe the current state, and further analyse possible known alternatives for measuring the chatbot effectiveness and identify a suitable approach according to selected criteria. The translated paper's main aim is to select a suitable tool for measuring the effectiveness of chatbot. A literature search was carried out within the paper's elaboration, quantitative and qualitative research was gradually used to select a suitable tool for measuring the effectiveness of the chatbot, while specific data collection techniques are a document study, questionnaire survey in the form of pairwise comparison, where output is an expert opinion and semi-structured interview. Furthermore, a multi-criteria analysis is performed in the Expert Choice 2000 decision support tool. User friendliness, Information ability and equipment, Language level and equipment, Humanity, Business aspect were chosen as the most important criteria. The 2018 approach by the Croatian author D. Peras was chosen to carry out an analysis of approaches to measuring chatbot effectiveness.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
—
OECD FORD branch
50204 - Business and management
Result continuities
Project
—
Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
HRADEC ECONOMIC DAYS, VOL 11(1)
ISBN
978-80-7435-822-7
ISSN
2464-6059
e-ISSN
2464-6067
Number of pages
10
Pages from-to
589-598
Publisher name
University of Hradec Králové
Place of publication
Hradec Kralove
Event location
Hradec Kralove
Event date
Mar 25, 2021
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000670596900058