Decoding the Dilemma of Consumer Food Over-Ordering in Restaurants: An Augmented Theory of Planned Behavior Model Investigation
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F23%3A50020528" target="_blank" >RIV/62690094:18450/23:50020528 - isvavai.cz</a>
Result on the web
<a href="https://www.mdpi.com/2071-1050/15/11/8735" target="_blank" >https://www.mdpi.com/2071-1050/15/11/8735</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.3390/su15118735" target="_blank" >10.3390/su15118735</a>
Alternative languages
Result language
angličtina
Original language name
Decoding the Dilemma of Consumer Food Over-Ordering in Restaurants: An Augmented Theory of Planned Behavior Model Investigation
Original language description
This study aims to investigate the phenomenon of over-ordering behavior in social dining as a significant contributor to food waste, utilizing an integrated conceptual model that combines the theory of planned behavior (TPB) and the norm activation model (NAM) with the moderating role of Mianzi. A total of 583 responses collected through an online survey are analyzed using partial least squares-structural equation modeling (PLS-SEM). The findings reveal that awareness of consequences and ascription of responsibility positively influence personal norm, while personal norm negatively affects consumers' attitude towards over-ordering. Furthermore, attitude, subjective norm, and perceived behavioral control (PBC) are positively and significantly associated with over-ordering behavior. Notably, Mianzi moderates the relationship between personal norms and attitude. These findings contribute to a deeper understanding of the factors influencing consumers' over-ordering behavior and provide valuable insights for addressing food waste in social dining contexts. The study's limitations are discussed, and future research directions are suggested to advance the field of food waste reduction.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
20701 - Environmental and geological engineering, geotechnics
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2023
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
SUSTAINABILITY
ISSN
2071-1050
e-ISSN
2071-1050
Volume of the periodical
15
Issue of the periodical within the volume
11
Country of publishing house
CH - SWITZERLAND
Number of pages
16
Pages from-to
"Article Number: 8735"
UT code for WoS article
001005722500001
EID of the result in the Scopus database
2-s2.0-85163105897