Word Formation in American English Political Advertising

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18460%2F23%3A50020248" target="_blank" >RIV/62690094:18460/23:50020248 - isvavai.cz</a>
Result on the web
<a href="http://www.magnanimitas.cz/13-01-xxxii" target="_blank" >http://www.magnanimitas.cz/13-01-xxxii</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Word Formation in American English Political Advertising
Original language description
Currently, election political advertising, which is one of the most important areas of the advertising industry, performs persuasive and suggestive functions. Particular attention is paid to the political slogan, the effectiveness of which is enhanced by the use of figures of speech that facilitate the perception of the information embedded in them. Speaking about the forms of political communication, one should pay special attention to political advertising as such an aspect of it, which especially actively uses all the possibilities of the language. The task of the study was to clarify the linguistic features of the texts of English-language political advertising.
Czech name
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Czech description
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Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
60500 - Other Humanities and the Arts

Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2023
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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