Why Do Political Candidates Use Social Media in Election Campaigning? An Explanation Offered by a Cost-Benefit Calculation Using Survey Data

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18460%2F24%3A50019933" target="_blank" >RIV/62690094:18460/24:50019933 - isvavai.cz</a>

Result on the web

<a href="https://journals.sagepub.com/doi/10.1177/14789299231152106" target="_blank" >https://journals.sagepub.com/doi/10.1177/14789299231152106</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1177/14789299231152106" target="_blank" >10.1177/14789299231152106</a>

Result language

angličtina

Original language name

Why Do Political Candidates Use Social Media in Election Campaigning? An Explanation Offered by a Cost-Benefit Calculation Using Survey Data

Original language description

This article examines the use of social media during the 2021 Mexican legislative election. Political candidates were contacted through the email addresses they had listed and sent a questionnaire to fill out. Thus, the research is based on original data directly collected from political candidates. Political candidates commented on their use of social media during the election campaign. The research used closed questions. The assumption was that political candidates would use social media if they felt that the benefits outweighed the costs associated with managing social media accounts. The utility of social media can also lie in the opportunity to gain new votes. The results show that political candidates used social media more if they perceived that it was being used in their constituency. If few voters in a constituency use social media, then the potential utility of using social media declines. Furthermore, they used them more if they perceived that from an economic point of view, managing an account and sending a message were not that costly.

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

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OECD FORD branch

50601 - Political science

Project

—

Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2024

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Political Studies Review

ISSN

1478-9299

e-ISSN

1478-9302

Volume of the periodical

22

Issue of the periodical within the volume

1

Country of publishing house

GB - UNITED KINGDOM

Number of pages

12

Pages from-to

241-252

UT code for WoS article

000929259900001

EID of the result in the Scopus database

2-s2.0-85147715450