The Influences of Political Strategies and Communication Styles on Political Candidates’ Online and Offline Visibility

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11320%2F23%3A66RKUE25" target="_blank" >RIV/00216208:11320/23:66RKUE25 - isvavai.cz</a>

Result on the web

<a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85170851820&doi=10.1080%2f15377857.2023.2254709&partnerID=40&md5=ef1431e9371a257fbae935f254ceedb4" target="_blank" >https://www.scopus.com/inward/record.uri?eid=2-s2.0-85170851820&doi=10.1080%2f15377857.2023.2254709&partnerID=40&md5=ef1431e9371a257fbae935f254ceedb4</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1080/15377857.2023.2254709" target="_blank" >10.1080/15377857.2023.2254709</a>

Result language

angličtina

Original language name

The Influences of Political Strategies and Communication Styles on Political Candidates’ Online and Offline Visibility

Original language description

"The main aim of this study is to investigate how political strategies (issue ownership, issue trespassing, and issue extremeness) and communication styles (responsiveness and mobilization) affect political candidates’ ability to trigger other users’ engagement (in terms of likes and retweets) as well as traditional media attention (in terms of news articles and of the proportion of media-related followers). Theoretically, the study links these strategies and communication styles within the framework of a single research and to expand these concepts to the social media realm. To do so, we rely on Swiss political candidates’ tweets over the course of the 2019 national election campaign while also integrating newspaper articles about these candidates. Combining political strategies with different styles of communication within the framework of a single study enables us to better understand the dynamics of public and media attention within political communication. Findings demonstrate a certain dose of media interconnection and highlight the specificities of Twitter in terms of communicative behaviors from media-related accounts and how they compare to offline media coverage. Practically, the study highlights what are best communication practices for political actors, especially which strategies and communications styles are more likely to generate other users’ engagement and media attention. © 2023 The Author(s). Published with license by Taylor & Francis Group, LLC."

Czech name

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Czech description

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Type

J_SC - Article in a specialist periodical, which is included in the SCOPUS database

CEP classification

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OECD FORD branch

10201 - Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)

Project

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Continuities

—

Publication year

2023

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

"Journal of Political Marketing"

ISSN

1537-7857

e-ISSN

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Volume of the periodical

""

Issue of the periodical within the volume

2023

Country of publishing house

US - UNITED STATES

Number of pages

18

Pages from-to

1-18

UT code for WoS article

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EID of the result in the Scopus database

2-s2.0-85170851820