Selected aspects of political marketing in Slovakia

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F09%3A00011048" target="_blank" >RIV/60076658:12510/09:00011048 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Selected aspects of political marketing in Slovakia

Original language description

ABSTRACT: Th e authors concentrate on particular aspects of political marketing within the framework of Slovak conditions. At the beginning, the article highlights characteristics of political market in Slovakia and then focuses on the importance of selected tools of political marketing, namely marketing research (public opinion researches and pre-election surveys), behaviour of electors, influence of mass media and communication on voters (media in marketing communications of political parties, new tools of communication) and engagement of celebrities in the election campaigns. Finally visible and enlarging signifi cance of professionalisation of election campaigns is stressed.

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Publication year

2009

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Central European Journal of Communication

ISSN

1899-5101

e-ISSN

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Volume of the periodical

2

Issue of the periodical within the volume

2 (3)

Country of publishing house

PL - POLAND

Number of pages

5

Pages from-to

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UT code for WoS article

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EID of the result in the Scopus database

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