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Research of Electronic Marketing on Czech Universities

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18470%2F13%3A50001584" target="_blank" >RIV/62690094:18470/13:50001584 - isvavai.cz</a>

  • Result on the web

    <a href="http://www.naun.org/main/NAUN/educationinformation/c062001-156.pdf" target="_blank" >http://www.naun.org/main/NAUN/educationinformation/c062001-156.pdf</a>

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Research of Electronic Marketing on Czech Universities

  • Original language description

    Each university must perceive marketing as part of their business, just as it does any other company. Each potential customer in the high school student needs accurate and detailed information about the service offered product, on which he is interested. Likewise, each manufacturer of a specific product needs to know whether it is a product of his interest, as it assesses the consumers (students) how to effectively and positively affect the life cycle of a product, how to get and keep customers.

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>ost</sub> - Miscellaneous article in a specialist periodical

  • CEP classification

  • OECD FORD branch

    50301 - Education, general; including training, pedagogy, didactics [and education systems]

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2013

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    International journal of education and information technologies

  • ISSN

    2074-1316

  • e-ISSN

  • Volume of the periodical

    7

  • Issue of the periodical within the volume

    3

  • Country of publishing house

    US - UNITED STATES

  • Number of pages

    8

  • Pages from-to

    116-123

  • UT code for WoS article

  • EID of the result in the Scopus database