Research of Electronic Marketing on Czech Universities
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18470%2F13%3A50001584" target="_blank" >RIV/62690094:18470/13:50001584 - isvavai.cz</a>
Result on the web
<a href="http://www.naun.org/main/NAUN/educationinformation/c062001-156.pdf" target="_blank" >http://www.naun.org/main/NAUN/educationinformation/c062001-156.pdf</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Research of Electronic Marketing on Czech Universities
Original language description
Each university must perceive marketing as part of their business, just as it does any other company. Each potential customer in the high school student needs accurate and detailed information about the service offered product, on which he is interested. Likewise, each manufacturer of a specific product needs to know whether it is a product of his interest, as it assesses the consumers (students) how to effectively and positively affect the life cycle of a product, how to get and keep customers.
Czech name
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Czech description
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Classification
Type
J<sub>ost</sub> - Miscellaneous article in a specialist periodical
CEP classification
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OECD FORD branch
50301 - Education, general; including training, pedagogy, didactics [and education systems]
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
International journal of education and information technologies
ISSN
2074-1316
e-ISSN
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Volume of the periodical
7
Issue of the periodical within the volume
3
Country of publishing house
US - UNITED STATES
Number of pages
8
Pages from-to
116-123
UT code for WoS article
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EID of the result in the Scopus database
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