Effects of Surface Anisotropy on Perception of Car Body Attractiveness
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F67985556%3A_____%2F18%3A00494704" target="_blank" >RIV/67985556:_____/18:00494704 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.2312/pg.20181270" target="_blank" >http://dx.doi.org/10.2312/pg.20181270</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.2312/pg.20181270" target="_blank" >10.2312/pg.20181270</a>
Alternative languages
Result language
angličtina
Original language name
Effects of Surface Anisotropy on Perception of Car Body Attractiveness
Original language description
In the automotive industry effect coatings are used to introduce customized product design, visually communicating the unique impression of a car. However, nowadays, due to current manufacturing and application limitations. Industrial effect coatings systems achieve primarily a globally isotropic appearance, i.e., surface appearance that does not change when material rotates around its normal. To the contrary, anisotropic appearance exhibits variable behavior due to oriented structural elements. This paper studies to what extent anisotropic appearance improves a visual impression of a car body beyond a standard isotropic one. We ran several psychophysical studies identifying the proper alignment of an anisotropic axis over a car body, showing that regardless of the illumination conditions, subjects always preferred an anisotropy axis orthogonal to car body orientation. The majority of subjects also found the anisotropic appearance more visually appealing than the isotropic one.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
20205 - Automation and control systems
Result continuities
Project
<a href="/en/project/GA17-18407S" target="_blank" >GA17-18407S: Perceptually Optimized Measurement of Material Appearance</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Pacific Graphics Short Papers
ISBN
978-3-03868-073-4
ISSN
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e-ISSN
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Number of pages
4
Pages from-to
17-20
Publisher name
The Eurographics Association
Place of publication
Geneve
Event location
Hong Kong
Event date
Oct 8, 2018
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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