On Visual Attractiveness of Anisotropic Effect Coatings
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F67985556%3A_____%2F19%3A00508294" target="_blank" >RIV/67985556:_____/19:00508294 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.2312/mam.20191310" target="_blank" >http://dx.doi.org/10.2312/mam.20191310</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.2312/mam.20191310" target="_blank" >10.2312/mam.20191310</a>
Alternative languages
Result language
angličtina
Original language name
On Visual Attractiveness of Anisotropic Effect Coatings
Original language description
With the global trend in customer preference towards achromatic car colors, color designers in coating industry strive to create novel design-critical appearances based on novel effect pigments. At microscopic scale, the pigment particles allow to create specific optical effects like sparkle under directed lighting along with a specific texture in diffuse lighting, while at a macroscopic scale they create the appearance of angle-dependent color and a strong luminance contrast. Although individual particles in effect coatings exhibit anisotropic behavior, the majority of effect coatings exhibit isotropic appearance at a macroscopic scale due to a random orientation of the particles which can be explained with the manufacturing process of the coating. This paper demonstrates an visual appearances achievable by using anisotropic effect coatings based on magnetic pigments. In a psychophysical study, we assessed visual attractiveness of these coatings on a car-like shape for different viewing angles.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
20206 - Computer hardware and architecture
Result continuities
Project
<a href="/en/project/GA17-18407S" target="_blank" >GA17-18407S: Perceptually Optimized Measurement of Material Appearance</a><br>
Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Proceedings of the 7th Workshop on Material Appearance Modeling
ISBN
978-3-03868-080-2
ISSN
2309-5059
e-ISSN
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Number of pages
4
Pages from-to
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Publisher name
The Eurographics Association
Place of publication
Geneve
Event location
Strasbourg
Event date
Jul 9, 2019
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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