MEASUREMENT OF CHANGES IN PUPIL SIZE DEPENDING ON THE LOGO

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F68407700%3A21230%2F12%3A00200119" target="_blank" >RIV/68407700:21230/12:00200119 - isvavai.cz</a>
Result on the web
<a href="http://www.vedeckekonference.cz/library/proceedings/mmk_2012.pdf" target="_blank" >http://www.vedeckekonference.cz/library/proceedings/mmk_2012.pdf</a>
DOI - Digital Object Identifier
—

Result language
angličtina
Original language name
MEASUREMENT OF CHANGES IN PUPIL SIZE DEPENDING ON THE LOGO
Original language description
Exploring the emotions that can be induced by properly designed marketing communication messages is a modern and very interesting area of research in marketing. For measurements of the induced emotions various medical devices are used (eg, EEG, MRI, etc.) that can influence the natural behavior of the respondent in the course of the experiment. The following text aims to introduce the possibility of identifying other emotions that may be hidden in pupil size and its changes. An eye camera allows measurement of changes in pupil size depending on the projected visual stimulus. This paper presents the possibility of using eye cameras to identify the emotions that are demonstrated in an experiment carried out with known and unknown logos respectively.
Czech name
—
Czech description
—

Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Sborník příspěvků Mezinárodní Masarykovy konference pro doktorandy a mladé vědecké pracovníky 2012
ISBN
978-80-905243-3-0
ISSN
—
e-ISSN
—
Number of pages
9
Pages from-to
611-619
Publisher name
Magnanimitas
Place of publication
Hradec Králové
Event location
http://www.mmk.econference.cz/
Event date
Dec 10, 2012
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
—

Similar results(10)