AN EYE TRACKING SYSTEM: TOWARDS APPLICATIONS IN MARKETING?

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F68407700%3A21230%2F13%3A00212337" target="_blank" >RIV/68407700:21230/13:00212337 - isvavai.cz</a>
Result on the web
<a href="http://www.magnanimitas.cz/ADALTA/0302/" target="_blank" >http://www.magnanimitas.cz/ADALTA/0302/</a>
DOI - Digital Object Identifier
—

Result language
angličtina
Original language name
AN EYE TRACKING SYSTEM: TOWARDS APPLICATIONS IN MARKETING?
Original language description
Exploring the emotions that can be induced by properly designed marketing communication messages is a modern and very interesting area of research in marketing. For measurements of the induced emotions various medical devices are used (eg, EEG, MRI, etc.) that can influence the natural behavior of the respondent in the course of the experiment. The following text aims to introduce the possibility of identifying other emotions that may be hidden in pupil size and its changes. An eye camera allows measurement of changes in pupil size depending on the projected visual stimulus. This paper presents the possibility of using eye cameras to identify the emotions that are demonstrated in an experiment carried out with known and unknown logos respectively.
Czech name
—
Czech description
—

Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AH - Economics
OECD FORD branch
—

Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Similar results(10)