Joint Efforts in Product Creation

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F68407700%3A21230%2F12%3A00201172" target="_blank" >RIV/68407700:21230/12:00201172 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Joint Efforts in Product Creation
Original language description
From the point of view of market orientation and competitiveness enhancement, the value generation chain constitutes a potential for differentiation of product creation from the customer point of view. The management thereof must respect both the company's interests and market requirements. The chain is also the place of inconsistencies in the interpretation of the marketing concept within the company. A complex tool to create the prerequisites for effective partnership and provide flexibility in relation to market requirements is the operative production management principle. The work uses experience gained from research in companies in the Czech Republic.
Czech name
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Czech description
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Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Managing Turbulence and Uncertainties in Management Education
ISBN
978-81-924713-0-3
ISSN
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e-ISSN
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Number of pages
6
Pages from-to
165-170
Publisher name
AIMS International - The Association of Indian Management Scholars
Place of publication
Indore
Event location
Pune
Event date
Jan 1, 2012
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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