Possibilities and Problems of Using Pupillary Reflex for Subconscious Detection of Consumer Preferences

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F68407700%3A21230%2F14%3A00205788" target="_blank" >RIV/68407700:21230/14:00205788 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Possibilities and Problems of Using Pupillary Reflex for Subconscious Detection of Consumer Preferences

Original language description

The article describes the possibilities of using the pupillary light reflex for subconscious ascertainment of consumer preferences also in technical, industrial sectors. It describes the essence and use of pupillometry in marketing, types of pupillometry, practical suggestions as well as the prerequisites for future use in marketing. It suggests the procedures of an experiment with the use of an eye camera with an integrated pupillemetr, and it points out to selected practical problems which must be eliminated during the experiments. If we wish to achieve growth of the industry the first necessary step is clear focus on the customer and on a user-friendly program of communication with customers and potential customers.

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AH - Economics

OECD FORD branch

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Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2014

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Metallurgy

ISSN

0543-5846

e-ISSN

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Volume of the periodical

53

Issue of the periodical within the volume

1

Country of publishing house

HR - CROATIA

Number of pages

4

Pages from-to

85-88

UT code for WoS article

000320481400022

EID of the result in the Scopus database

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