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Airport Marketing Communication

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F68407700%3A21260%2F16%3A00302517" target="_blank" >RIV/68407700:21260/16:00302517 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Airport Marketing Communication

  • Original language description

    The problem with airport marketing communication is question, if marketing communication is at the airport really necessary. The airport can be monopolistic. In addition to communication with the airlines and increasing number of destination, airport has to concentrate on sale of specific airport items. In first part of this article is described a method for creating a marketing communication. In next step is specified an application of this method. Besides a generally examples, in article is case of non-sales marketing communication and proposals for solutions. In the end, this article assesses, if the solutions of this problems are necessary and important for airport and how the airport can solve it.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

    JU - Aeronautics, aerodynamics, aeroplanes

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Others

  • Publication year

    2016

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Proceedings of 20th International Conference Transport Means 2016

  • ISBN

  • ISSN

    1822-296X

  • e-ISSN

  • Number of pages

    4

  • Pages from-to

    165-168

  • Publisher name

    Kauno technologijos universitetas

  • Place of publication

    Kaunas

  • Event location

    Juodkrante

  • Event date

    Oct 5, 2016

  • Type of event by nationality

    WRD - Celosvětová akce

  • UT code for WoS article