Dilemmas of ethics of advertising - economic, legal and social aspects

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F68407700%3A21260%2F16%3A00303506" target="_blank" >RIV/68407700:21260/16:00303506 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Dilemmas of ethics of advertising - economic, legal and social aspects
Original language description
The primary purpose of advertising is to provide information about a product and the company producing it. Provided the product does not pose any risk to the buyers, this objective should not raise any ethical objections. However, in the modern world, advertising seems to pursue also other goals, thus promoting a form of ideology, according to which human life is meaningful and valuable only when it creates the possibility of unlimited consumption. Instead of helping the clients in their consumer decisions, what the advertising is trying to do is to manipulate them, thus destroying traditional values and replacing them with new ones (or rather quasi-values). Looking at the phenomenon of advertising from a wider perspective, one cannot help but observe that rather than trying to adapt their products to the needs of the customer, global companies transform the customer (i.e. de facto human) to become the buyer of their goods. As a result, the influence of advertising is that alongside a new set of customs, new attitudes and views are created or, to be more precise, a new type of human.
Czech name
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Czech description
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Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AO - Sociology, demography
OECD FORD branch
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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