Ethics in advertising

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F68407700%3A21260%2F16%3A00308166" target="_blank" >RIV/68407700:21260/16:00308166 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
slovinština
Original language name
Etika reklamy
Original language description
The basic objective of advertising is to inform about the product and the company that produces it. This objective does not raise ethical objections to such an extent until the advertised product is nota threat for the beneficiaries. However, it seems that in today’s world realizes advertising and otherpurposes, expanding the peculiar ideology, according to which human life has meaning and value onlyif it creates the possibility of unlimited consumerism. Instead of advertising consumers helped in hisdecision, trying to manipulate thus destroying traditional valuesand the striving to replace them withnew ones (rather pseudo). When the ad is viewed from a global perspective, we can not avoid the im-pression that the company is not trying to adapt your product to the needs of the client, but to impressthe client (ie de facto to humans), and change it to become consumers of these products. Hence, underthe influence of advertising creates new habits, new attitudes and beliefs, and even can be said - a newtype of man.
Czech name
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Czech description
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Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AA - Philosophy and religion
OECD FORD branch
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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