Practical-oriented teaching of marketing ? cooperation with companies in practise

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F68407700%3A21630%2F14%3A00227928" target="_blank" >RIV/68407700:21630/14:00227928 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Practical-oriented teaching of marketing ? cooperation with companies in practise
Original language description
Teaching Strategic Marketing at Masaryk Institute of Advanced Studies (MIAS) is oriented practically. This is enabled thanks to cooperation with small companies ? start-ups joined in the InovaJet, the business incubator of Czech Technical University (CTU). Practically oriented teaching enables to teach in more attractive way, to involve students, to apply experience from abroad and to link up students from university to companies. The idea of teaching in a practical way is not new but still it is not applied widely. Such cooperation must be based on mutual convenience. Due to cooperation with start-ups students can work in real situation and solve existing problems, they work in teams; they practise project management including time management and human resource management. Companies also benefit from this cooperation, students give them independent view to their own business including analysis of the market and subjects operating there, they help them to remove professional blindness
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Current Trends and Challenges of Modern Management and Human Resource Development
ISBN
978-80-01-05660-8
ISSN
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e-ISSN
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Number of pages
4
Pages from-to
65-68
Publisher name
ČVUT, Masarykův ústav vyšších studií
Place of publication
Praha
Event location
Praha
Event date
Oct 16, 2014
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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