DIGITALIZATION, SUSTAINABLE DEVELOPMENT, CORONAVIRUS AND CONSUMER BEHAVIOR CHANGE

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F68407700%3A21630%2F20%3A00349244" target="_blank" >RIV/68407700:21630/20:00349244 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
DIGITALIZATION, SUSTAINABLE DEVELOPMENT, CORONAVIRUS AND CONSUMER BEHAVIOR CHANGE
Original language description
The purpose of this study was to examine the global trends that have emerged over the last twenty years, such as digitization reflected in e-commerce, sustainable production and consumption, and the latest global challenge - coronavirus pandemic with the intention of understanding their impact on consumers' behavior change. The study employs the qualitative research using content analysis, the secondary analysis of existing statistical data and the primary research, which was conducted among the younger generation in Prague, Czech Republic in April, 2020. The study confirmed that e-commerce-based sales models and sustainable production and consumption play an indispensable role, having a sensitive influence on people consumer purchasing behavior. Certain shifts in changing consumer behavior can be expected as a result of the coronavirus pandemic. The findings are beneficial for manufacturers and distributors of products and services.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
DIGITALIZED ECONOMY, SOCIETY AND INFORMATION MANAGEMENT (IDIMT-2020)
ISBN
978-3-99062-958-1
ISSN
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e-ISSN
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Number of pages
8
Pages from-to
187-194
Publisher name
Univesitätsverlag Rudolf Trauner Linz
Place of publication
Linz
Event location
Kutná Hora
Event date
Sep 2, 2020
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000620327400020

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