Impact of Global Trends and the Coronavirus Challenge on Consumer Behavior

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F68407700%3A21630%2F20%3A00351790" target="_blank" >RIV/68407700:21630/20:00351790 - isvavai.cz</a>
Result on the web
<a href="https://doi.org/10.2991/assehr.k.201214.193" target="_blank" >https://doi.org/10.2991/assehr.k.201214.193</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.2991/assehr.k.201214.193" target="_blank" >10.2991/assehr.k.201214.193</a>

Result language
angličtina
Original language name
Impact of Global Trends and the Coronavirus Challenge on Consumer Behavior
Original language description
The study examines the global trends that have emerged over the last twenty years, such as digitization reflected in e-commerce, sustainable production and consumption, and the latest global challenge - coronavirus pandemic to understand their impact on customers’ behavior. The study employs qualitative research using content analysis, the secondary analysis of existing statistical data, and the primary research which was conducted among the younger generation in Prague, the Czech Republic in April 2020. Several hypotheses of the study were confirmed, namely: e-commerce-based sales models and sustainable production and consumption, having a sensitive influence on people’s consumer purchasing behavior. The coronavirus pandemic will serve as a marker of change for how we will continue to live, produce, and consume in the future. The authors concluded that new attitudes and new behavioral customers’ patterns which appeared in a short period of coronavirus quarantine (general swift to online shopping, rational finance spending, a positive trend in purchases of domestic food produced by sustainable agriculture and qualitative labels, successful adaptation to distance e-learning) would most likely change consumer behavior in a long term.
Czech name
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Czech description
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Project
—
Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 2020 6th International Conference on Social Science and Higher Education
ISBN
978-94-6239-300-4
ISSN
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e-ISSN
2352-5398
Number of pages
5
Pages from-to
1005-1009
Publisher name
Atlantis Press
Place of publication
Paris
Event location
Hainan University
Event date
Nov 28, 2020
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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