CUSTOMER INSIGHTS AND ONLINE SHOPPING ATTITUDE OF GEN-Z
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F68407700%3A21630%2F20%3A00351764" target="_blank" >RIV/68407700:21630/20:00351764 - isvavai.cz</a>
Result on the web
<a href="https://doi.org/10.18267/pr.2020.los.223.0" target="_blank" >https://doi.org/10.18267/pr.2020.los.223.0</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.18267/pr.2020.los.223.0" target="_blank" >10.18267/pr.2020.los.223.0</a>
Alternative languages
Result language
angličtina
Original language name
CUSTOMER INSIGHTS AND ONLINE SHOPPING ATTITUDE OF GEN-Z
Original language description
Understanding customer insights based on their buying behavior and tapping into the raw emotions that drive Gen-Z to make a purchase has become essential to ensure the success of the communication campaign. Gen-Z, who are global, social, visual, and technologically active people affected by digital technologies, have become an important market segment with a potential high purchasing power. Gen Z is made up of young people born in the period from 1997 till 2010. This paper aims to analyze the trends in online shopping of Gen Z and compare them with the online shopping trends of the population as a whole. Firstly, the paper presents the digital online shopping trends of the population as a whole. Secondly, the paper focuses on the trends in online shopping of Gen Z and compares the results. In addition to a literature review and an analysis of secondary data, the research methodology also covers research conducted on a sample of Gen Z. The findings include an analysis of the survey, including situational cases and recommendations for an online shopping framework.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
The 14th International Days of Statistics and Economics Conference Proceedings
ISBN
978-80-87990-22-3
ISSN
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e-ISSN
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Number of pages
10
Pages from-to
408-417
Publisher name
Libuše Macáková, MELANDRIUM
Place of publication
Slaný
Event location
Praha
Event date
Sep 10, 2020
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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