INTERNET USAGE IN MARKETING TEACHING

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F08%3A63507704" target="_blank" >RIV/70883521:28120/08:63507704 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
INTERNET USAGE IN MARKETING TEACHING
Original language description
This paper deals with internet usage in teaching process. Internet is described as informational, communication, E-business and entertainment medium in the first part. Internet is very young medium which is used very often in teaching process in the Czech Republic. Internet offers a lot of tools for this purpose. The paper presents some of them from theoretical and practical point of view. The second part of this paper is how teachers can use the Internet for marketing teaching. The Internet might be the tool for presenting new marketing ideas, giving students study materials and communicating with them. In many cases it might be very easy assistant. It is not important to use very complicated tools to reach good results.
Czech name
Využití Internetu při výuce marketingu
Czech description
Článek se zabývá využitím internetu ve vyučovacím procesu. Jsou zde také prezentovány teoretické a praktické pohledy na jeho využití. Druhá část příspěvku se zabývá tím, jak učitelé mohou prakticky využít internet při výuce marketingu.

Publication year
2008
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
ICERI 2008 ? International Conference of Education, Research and Innovation
ISBN
978-84-612-5091-2
ISSN
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e-ISSN
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Number of pages
1
Pages from-to
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Publisher name
IATED - International Association for Technology, Education and Development
Place of publication
Madrid
Event location
Madrid
Event date
Jan 1, 2008
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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