Comparison of Chinese-Czech Name Culture: An Influence of Culture on Brand Building
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F09%3A43865766" target="_blank" >RIV/70883521:28120/09:43865766 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Comparison of Chinese-Czech Name Culture: An Influence of Culture on Brand Building
Original language description
In modern business conditions, the brand is essentially important for success in market. Building a strong brand name in an unfamiliar market is an effective way helping the company to win. As a special cultural phenomenon, name reflects the differencesin history, religion and culture of different countries. The paper attempts to compare the name culture between Czech and Chinese and give advice on how to build an adaptable brand name in this rapidly changing marketplace. Comparing name culture betweenCzech and Chinese, It reveals that name has the nature of cultural symbol, which is the key of national history and cultural development. Chinese have a nearly superstitious worship to language. But to Czech, a name is just nothing more than a symbol. Between Czech and Chinese, different attitudes to the names of emperor and saint indicate different ways when facing authority. So in the eyes of many Western companies, including Czech, the market in China is difficult to understand and h
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2009
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
9th international conference Liberec Economic Forum 2009
ISBN
978-80-7372-523-5
ISSN
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e-ISSN
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Number of pages
7
Pages from-to
103-109
Publisher name
Technical University of Liberec, Czech Republic
Place of publication
Liberec, Czech Republic, EU
Event location
Technical University of Liberec, Czech Republic
Event date
Sep 15, 2009
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000272657000011