Comparison of Chinese-Czech Name Culture: an Influence of Culture on Brand

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F09%3A63508551" target="_blank" >RIV/70883521:28120/09:63508551 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Comparison of Chinese-Czech Name Culture: an Influence of Culture on Brand

Original language description

In modern business conditions, the brand is essentially important for success in market. Building a strong brand name in an unfamiliar market is an effective way helping the company to win. As a special cultural phenomenon, name reflects the differencesin history, religion and culture of different countries. The paper attempts to compare the name culture between Czech and Chinese and give advice on how to build an adaptable brand name in this rapidly changing marketplace.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2009

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

Manažment: teória, výučba a prax 2009

ISBN

978-80-8040-373-7

ISSN

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e-ISSN

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Number of pages

563

Pages from-to

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Publisher name

Akadémia ozbrojených sil gen.M.R.Štefánika v Liptovskom Mikuláši

Place of publication

Liptovský Mikuláš, Slovensko

Event location

Liptovský Mikuláš, Slovensko

Event date

Sep 23, 2009

Type of event by nationality

EUR - Evropská akce

UT code for WoS article

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