Advertising and New Media
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F09%3A63508365" target="_blank" >RIV/70883521:28120/09:63508365 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Advertising and New Media
Original language description
This paper considers how developments in the co-adaptation of advertising and new media might be theoretically framed. At first author explains the essence of the New Media and incloses it in the face of "Old" Media of mass communication. Also characterizes their present position. Further he gives his attention to digitizing TV process. Author detects advertising potential of the old-new Medium.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2009
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Recenzované CD příspěvků z Mezinárodní konference (KO)MÉDIA 2009
ISBN
978-80-7318-903-7
ISSN
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e-ISSN
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Number of pages
5
Pages from-to
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Publisher name
Univerzita Tomáš Bati ve Zlíně
Place of publication
Zlín
Event location
Zlín
Event date
Oct 21, 2009
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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