The Impact of Motivation on Farmers Decision Making on Technology Adoption with reference to Sri Lanka and the Czech Republic

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F10%3A43865567" target="_blank" >RIV/70883521:28120/10:43865567 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
The Impact of Motivation on Farmers Decision Making on Technology Adoption with reference to Sri Lanka and the Czech Republic
Original language description
Technology adoption by farmers is an important factor in agricultural development in both developing and developed countries that has not been achieved over the past years. Therefore, adoption studies are important to identify beliefs and motives that affect decision making. Motivation is the stimuli/drive that influences farmers' behavior in technology adoption. Self Determination Theory is used to identify different types of motivation. Theory of Planned Behavior provides a structure to identify farmers' behavioral intention with respect to attitudes, subjective norms and perceived behavioral control. The main problem of the study was "why do farmers behave differently in technology adoption decisions? A questionnaire survey was conducted to collectdata in the both countries. All questions were raised on five points Likert scale. Data analysis was done mainly from regression analysis using SPSS. According to the findings, it can be concluded that attitude is the main contributor to
Czech name
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Czech description
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Publication year
2010
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Knowledge Management and Innovation: A Business Competitive Edge Perspective
ISBN
978-0-9821489-4-5
ISSN
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e-ISSN
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Number of pages
12
Pages from-to
790-801
Publisher name
International Business Information Management Association
Place of publication
Bonn
Event location
Káhira
Event date
Nov 6, 2010
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000292277200083

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