Motivation is a potential variable to explain farmers? behavioral change in agricultural technology adoption decisions

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F10%3A63509630" target="_blank" >RIV/70883521:28120/10:63509630 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Motivation is a potential variable to explain farmers? behavioral change in agricultural technology adoption decisions

Original language description

Technology adoption plays a key role in improving productivity and income from farmlands in developed and developing counties. However, new technologies have not been fully utilized by the farmers over the past years [16]. Technology adoption depends onfarmers? behavioural change. Farmers behaviour determine by their beliefs and motives, which they have for long time. Understanding the beliefs and motives affecting farmers? adoption of improved technologies are critical to increase the production and profit in farmland. The key theory used in this paper is Theory of Planned Behaviour. It explains that ones actual behaviour is guided by three variables namely attitude, subjective norm and perceived behavioural control. There are some criticisms about prediction of farmers? behaviour by these three variables. As a result, many researches have suggested that prediction of behaviour can be increased by adding other factors into the TPB model. Motivation is one of the potential factors tha

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Publication year

2010

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

E+M. Ekonomie a Management

ISSN

1212-3609

e-ISSN

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Volume of the periodical

13

Issue of the periodical within the volume

3

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

9

Pages from-to

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UT code for WoS article

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EID of the result in the Scopus database

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