Eliciting Salient Beliefs are Critical to Predict Behavioral Change in Theory of Planned Behavior

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F10%3A63509631" target="_blank" >RIV/70883521:28120/10:63509631 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Eliciting Salient Beliefs are Critical to Predict Behavioral Change in Theory of Planned Behavior

Original language description

The theory of planned behaviour (TPB) is a widely used theory in behavioural analysis. It incorporates social, cultural, psychological and economic approaches into behavioural analysis. The authors of the theory of reasoned action and its extension, thetheory of planned behaviour have recommended that it is appropriate to conduct an elicitation study to identify the final sets of salient beliefs in the TPB analysis. Even though the TPB is based on salient beliefs, researchers have paid less attention in this regard. In order to identify final set of salient beliefs for TPB analysis, Ajzen and Fishbein (1980) have suggested three rules. This paper compares the three rules suggested by Ajzen and Fishbein (1980) and an alternative approach was suggested.The paper analyses the beliefs of farmers in Sri Lanka in respect to the decision to adopt new technology. The findings showed that the three rules suggested by Ajzen and Fishbein (1980), lead to different sets of salient beliefs for TPB

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Publication year

2010

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

The journal of e-psychologie

ISSN

1802-8853

e-ISSN

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Volume of the periodical

4

Issue of the periodical within the volume

3

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

13

Pages from-to

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UT code for WoS article

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EID of the result in the Scopus database

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