The Influence of CSR Activities of Companies Operating in Food Industry on Retail Customers
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F11%3A43866381" target="_blank" >RIV/70883521:28120/11:43866381 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
The Influence of CSR Activities of Companies Operating in Food Industry on Retail Customers
Original language description
This article shows new possibilities of stakeholder strategy and identifying new stakeholder parameters to create appropriate stakeholder groups. It contains a questionnaire survey, which shows us the lack of targeting the groups by using CSR tools and no efficiency in communication system of company?s CSR strategy. This paper is overview of possibilities in stakeholder strategy and new possible ways in communication using the CSR tools.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2011
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Mezinárodní Baťova konference pro doktorandy a mladé vědecké pracovníky
ISBN
978-80-7454-013-4
ISSN
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e-ISSN
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Number of pages
9
Pages from-to
1-9
Publisher name
Univerzita Tomáše Bati ve Zlíně
Place of publication
Zlín
Event location
Zlín
Event date
Apr 12, 2011
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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