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Customer Loyalty: State Vs Local Private Owned Commercial Bank in Colombo District Sri Lanka

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F11%3A43866793" target="_blank" >RIV/70883521:28120/11:43866793 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Customer Loyalty: State Vs Local Private Owned Commercial Bank in Colombo District Sri Lanka

  • Original language description

    Customer loyalty has always been critical to business success thus profitability and loyal customers are usually of strategic advantage to any type of business organization. This factual is not different for the financial institutions. Thus keeping current customers is an essential marketing aim for all financial institutions in a highly competitive environment. Under this circumstances, purpose of this study is to identify which commercial bank category is taking higher level of customer loyalty amongState Commercial Banks and Private owned Commercial Banks and what are the antecedents highly effected to get reach that level of customer loyalty in commercial banking sector in Colombo district where the most metropolitan area in Sri Lanka. Under thisresearch, having defined loyalty in bank specifically through the characteristics identified through the literature review. Those are corporate image, customer satisfaction, and perceived value, perceived service quality, customer rewards

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

    AE - Management, administration and clerical work

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Others

  • Publication year

    2011

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Proceedings of the 16th International Business Information Management Association Conference

  • ISBN

    978-0-9821489-5-2

  • ISSN

  • e-ISSN

  • Number of pages

    9

  • Pages from-to

    344-352

  • Publisher name

    International Business Information Management Conference

  • Place of publication

    Kuala Lumpur, Malaysia

  • Event location

    Kuala Lumpur, Malaysia

  • Event date

    Jun 29, 2011

  • Type of event by nationality

    WRD - Celosvětová akce

  • UT code for WoS article