CUSTOMERS SATISFACTION WITH SERVICES OF COMMERCIAL BANKS IN SLOVAKIA
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F13%3A43869628" target="_blank" >RIV/70883521:28120/13:43869628 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
CUSTOMERS SATISFACTION WITH SERVICES OF COMMERCIAL BANKS IN SLOVAKIA
Original language description
The customers satisfaction is determined by the loyalty and willingness to purchase bank?s products. Number of researches and findings of banking experience show that banks don?t understand the financial needs of its clients. Low level of satisfaction ofbank?s customers is determined by high turnover rate of customers and relatively low value of cross-selling activities which cause decline of sales opportunities and profits. The aim of this article is to quantify the overall level of satisfaction of Slovak customers with the services of commercial banks and present the most important factors of customers satisfaction or dissatisfaction in relation to their gender, age and education. The customers satisfaction research has been conducted through questionnaire survey on the sample of 320 bank?s customers. According to results of our research, the overall satisfaction rate of bank?s customers was 61 % in Slovakia. Our research has confirmed that the most important reason for satisfied ba
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Proceedings of the 6th International Scientific Conference Finance and the performance of firms ain science, education and practice
ISBN
978-80-7454-246-6
ISSN
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e-ISSN
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Number of pages
11
Pages from-to
61-71
Publisher name
Tomas Bata University in Zlín
Place of publication
Zlín
Event location
Zlín
Event date
Apr 25, 2013
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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