Impact of bank marketing and CRM on students´ consumption
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F11%3A43867084" target="_blank" >RIV/70883521:28120/11:43867084 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Impact of bank marketing and CRM on students´ consumption
Original language description
This case study dwells on the students? attitudes and their opinions on a bank marketing mix and it investigates the influence of a bank customer relationship management and bank marketing on students´ consumer behaviour. These mentioned issues are compared in two countries, particularly in the Czech Republic and the United Kingdom. Information and data were obtained through the questionnaires distributed among students in both examined countries.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2011
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Proceedings of the 5th International Scientific Conference Finance and the Performance of Firms in Science, Education and Practice
ISBN
978-80-7454-020-2
ISSN
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e-ISSN
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Number of pages
19
Pages from-to
1-19
Publisher name
Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky
Place of publication
Zlín
Event location
Zlín
Event date
Apr 28, 2011
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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