Students? Satisfaction as a Competitive Advantage in the Financial Products Market: A Comparative Study
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F14%3A43872536" target="_blank" >RIV/70883521:28120/14:43872536 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.7441/joc.2014.01.07" target="_blank" >http://dx.doi.org/10.7441/joc.2014.01.07</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Students? Satisfaction as a Competitive Advantage in the Financial Products Market: A Comparative Study
Original language description
The main task of today?s banks, in investigated countries, should be to prefer student satisfaction and strive to offer them what they want. Nowadays, banks own many tools for satisfying their customers, and because there are still a number of areas where financial organizations could focus their attention to improve their relationships with students. The next related issue within the context of students in the banking environment is to gain an insight into student preferences on choosing a bank or purchasing bank products/services and find out which country provides more advantageous products/services and under what conditions, which type of marketing communication they prefer, and whether current bank marketing stimulates them to purchase. In this comparative study, a survey questionnaire was developed which incorporated the main findings of current literature on this issue. The results of self-administrated on-line questionnaires from Czech and UK higher education students will be p
Czech name
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Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Journal of Competitiveness
ISSN
1804-1728
e-ISSN
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Volume of the periodical
2014
Issue of the periodical within the volume
1
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
20
Pages from-to
104-124
UT code for WoS article
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EID of the result in the Scopus database
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