Intergenerational Analysis of Consumer Behaviour on Banking Market.

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F17%3A86098382" target="_blank" >RIV/61989100:27510/17:86098382 - isvavai.cz</a>
Result on the web
<a href="https://ece.pefka.mendelu.cz/sites/default/files/imce/ECE2017_fin.pdf" target="_blank" >https://ece.pefka.mendelu.cz/sites/default/files/imce/ECE2017_fin.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Intergenerational Analysis of Consumer Behaviour on Banking Market.
Original language description
This paper deals with the analysis of consumer behaviour on the banking market. The main goal is to investigate how preference of information sources differ across distinct age groups (Generation Z and Generation Y) and across two European markets (Czech, British). The study identifies how young bank clients gather information in information search stage and which communication channels they use in post-purchase stage. The study is based on on-line survey conducted in both countries. The findings indicate the impact of segmentation criteria (gender, age generations) on discussed information sources (reference groups, mass media, social media). This article also attempts to find relationship between criteria for bank choice and preferred source of information.
Czech name
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Czech description
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Project
<a href="/en/project/EE2.3.20.0296" target="_blank" >EE2.3.20.0296: Research team for modelling of economic and financial processes at VSB-TU Ostrava</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>S - Specificky vyzkum na vysokych skolach

Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Conference Proceedings of 20th Annual International Conference Enterprise and Competitive Environment
ISBN
978-80-7509-499-5
ISSN
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e-ISSN
neuvedeno
Number of pages
10
Pages from-to
823-832
Publisher name
Mendel University in Brno
Place of publication
Brno
Event location
Brno
Event date
Mar 9, 2017
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
000427306200085

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