THE DEPENDECE OF ADDITIONAL PURCHASING OF BANKING PRODUCTS OR SERVICES ON THE LOYALTY OF BANKING CUSTOMERS IN THE CZECH REPUBLIC

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F15%3A43872855" target="_blank" >RIV/70883521:28120/15:43872855 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
THE DEPENDECE OF ADDITIONAL PURCHASING OF BANKING PRODUCTS OR SERVICES ON THE LOYALTY OF BANKING CUSTOMERS IN THE CZECH REPUBLIC
Original language description
Examination of the dependence between the bank customers' loyalty and additional purchases of banking products and services is a current area of scientific research. Relatively few scientific studies try to quantify this relationship. The aim of this article was to examine and quantify the dependence of interest in purchasing additional banking products on the loyalty of banking customers. During the research in 2014, we have divided our respondents into two groups, loyal and disloyal respondents and have compared their attitudes according to the loyalty and additional purchases of banking products. The differences in their attitudes were analyzed by Pearson statistical test. The results clearly declared that loyal customers are more interested in services which are offered by their own bank, when considering what to do with their savings or investments, when taking mortgages or purchasing other banking products or services. According to the results of our research, the loyalty of bank
Czech name
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Czech description
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Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 7th International Scientific Conference Finance and the Performance of Firms in Science, Education and Practice
ISBN
978-80-7454-482-8
ISSN
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e-ISSN
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Number of pages
9
Pages from-to
310-318
Publisher name
Fakulta managementu a ekonomiky, UTB ve Zlíně
Place of publication
Zlín
Event location
Zlín
Event date
Apr 23, 2015
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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