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THE DEPENDECE OF ADDITIONAL PURCHASING OF BANKING PRODUCTS OR SERVICES ON THE LOYALTY OF BANKING CUSTOMERS IN THE CZECH REPUBLIC

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F15%3A43872855" target="_blank" >RIV/70883521:28120/15:43872855 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    THE DEPENDECE OF ADDITIONAL PURCHASING OF BANKING PRODUCTS OR SERVICES ON THE LOYALTY OF BANKING CUSTOMERS IN THE CZECH REPUBLIC

  • Original language description

    Examination of the dependence between the bank customers' loyalty and additional purchases of banking products and services is a current area of scientific research. Relatively few scientific studies try to quantify this relationship. The aim of this article was to examine and quantify the dependence of interest in purchasing additional banking products on the loyalty of banking customers. During the research in 2014, we have divided our respondents into two groups, loyal and disloyal respondents and have compared their attitudes according to the loyalty and additional purchases of banking products. The differences in their attitudes were analyzed by Pearson statistical test. The results clearly declared that loyal customers are more interested in services which are offered by their own bank, when considering what to do with their savings or investments, when taking mortgages or purchasing other banking products or services. According to the results of our research, the loyalty of bank

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

    AE - Management, administration and clerical work

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2015

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Proceedings of the 7th International Scientific Conference Finance and the Performance of Firms in Science, Education and Practice

  • ISBN

    978-80-7454-482-8

  • ISSN

  • e-ISSN

  • Number of pages

    9

  • Pages from-to

    310-318

  • Publisher name

    Fakulta managementu a ekonomiky, UTB ve Zlíně

  • Place of publication

    Zlín

  • Event location

    Zlín

  • Event date

    Apr 23, 2015

  • Type of event by nationality

    WRD - Celosvětová akce

  • UT code for WoS article