How do women and men feel some aspects of satisfaction and loyalty in banking sector. A case study from the Czech Republic.

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F15%3A43872851" target="_blank" >RIV/70883521:28120/15:43872851 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
How do women and men feel some aspects of satisfaction and loyalty in banking sector. A case study from the Czech Republic.
Original language description
The aim of our research was to investigate the relationship between gender and major attributes of satisfaction and loyalty of the banking clients. In this context, at the same time it was investigated whether there are statistically significant differences between the genders depending on age and education. The banks' customers' satisfaction research was conducted through a questionnaire investigation in the Czech Republic in 2014 on a sample of 459 respondents, of which 44% were men and 56% were women. The results of our research pointed to the fact that there are some differences in the attitudes and opinions of men and women in the area of satisfaction and loyalty of the banking customers. More women believe that the bank staff has a genuine interest to understand their financial needs. In our research, women have more often reported that their bank's staff would explain them the advantages and disadvantages of bank products that are of their interest. It was also found out that wo
Czech name
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Czech description
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Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 7th International Scientific Conference Finance and the Performance of Firms in Science, Education and Practice
ISBN
978-80-7454-482-8
ISSN
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e-ISSN
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Number of pages
10
Pages from-to
465-474
Publisher name
Fakulta managementu a ekonomiky, UTB ve Zlíně
Place of publication
Zlín
Event location
Zlín
Event date
Apr 23, 2015
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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