SATISFACTION AND LOYALTY OF BANKING CUSTOMERS: A GENDER APPROACH

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F15%3A43872902" target="_blank" >RIV/70883521:28120/15:43872902 - isvavai.cz</a>

Result on the web

<a href="http://dx.doi.org/10.14254/2071-789X.2015/8-1/14" target="_blank" >http://dx.doi.org/10.14254/2071-789X.2015/8-1/14</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.14254/2071-789X.2015/8-1/14" target="_blank" >10.14254/2071-789X.2015/8-1/14</a>

Result language

angličtina

Original language name

SATISFACTION AND LOYALTY OF BANKING CUSTOMERS: A GENDER APPROACH

Original language description

Bank customer satisfaction is a hot topic of current scientific research for many reasons. In response to the negative impact of the recent financial crisis of 2008, the public has become very sensitive to all aspects of commercial bank activity. Banks are looking for ways to increase their financial performance. Researchers are trying to find the main determinants of bank customer satisfaction and examine these issues from different perspectives. The aim of our research was to investigate the relationship between gender and the major attributes of satisfaction and loyalty of the banking clients. In this context, we investigated at the same time whether there were statistically signifi cant differences between the genders depending on age and education. Bank customer satisfaction research was conducted through a questionnaire survey on a sample of 459 respondents in the Czech Republic in 2014, of which 44% were men and 56% were women. We found that women relative to men prefer the foll

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2015

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Economics and Sociology

ISSN

2071-789X

e-ISSN

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Volume of the periodical

8

Issue of the periodical within the volume

1

Country of publishing house

UA - UKRAINE

Number of pages

11

Pages from-to

176-188

UT code for WoS article

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EID of the result in the Scopus database

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