The State of Demand Management in Czech Enterprises

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F12%3A43868622" target="_blank" >RIV/70883521:28120/12:43868622 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
The State of Demand Management in Czech Enterprises
Original language description
The article is based on systems of demand management in conditions of Czech enterprises. Market knowledge and operative planning are two phenomena which appear to be more and more interlinked and the changes in planning should reflect the future events on the free market. Estimating future demand is a necessary prerequisite for satisfying customers? needs in a more efficient way. It allows companies to focus on more economical resources and cut overheads in the pursuit for rationalization. The article presents the results of a research conducted in 2011 among 271 enterprises in the Czech Republic. The research was focused on analyzing the current state of implementation of demand management in domestic companies and also how this concept of managementis perceived in these companies. The research has shown that companies take a very narrow approach to the term demand management seeing it solely as a process of demand forecasting. As a result of this, the companies are limited in gainin
Czech name
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Czech description
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Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 19th IBIMA Conference on Inovation Vision 2020: stainable Growth, Entrepreneurship, and Economic Development
ISBN
978-0-9821489-8-3
ISSN
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e-ISSN
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Number of pages
11
Pages from-to
1-11
Publisher name
IBIMA Publishing
Place of publication
Barcelona
Event location
Barcelona
Event date
Nov 12, 2012
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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