The Role of Strategic Management and its Use in the BPC

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F12%3A43868683" target="_blank" >RIV/70883521:28120/12:43868683 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
The Role of Strategic Management and its Use in the BPC
Original language description
Practical experiences of countries with developed market economy in recent years have shown that the condition for successful business development lies in qualified strategic management, which is essential for company?s long-term competitiveness and is even more visible in times of economic crisis. Firms with functioning strategic management are usually able to look further into their future, solve upcoming problems before others, are able to identify the difficulties and adequately prepare for them. They know as well that when external conditions change significantly, the strategy must be adapted as soon as possible. Companies without established strategic management lack the ability to see and actively manage their future. Both the economic recessionand major changes in the sector surprise companies without functioning strategic management generally unprepared. The practical part deals with the BPC, which focuses on Internet marketing. The aim of this paper is to highlight the impor
Czech name
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Czech description
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Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 18th International Business Information Management Association
ISBN
978-0-9821489-7-6
ISSN
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e-ISSN
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Number of pages
8
Pages from-to
2734 - 2741
Publisher name
International Business Information Management Association
Place of publication
Istanbul
Event location
Istanbul
Event date
May 9, 2012
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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