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The effect of CSR initiatives on customer loyalty in the airline industry

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F13%3A43869722" target="_blank" >RIV/70883521:28120/13:43869722 - isvavai.cz</a>

  • Result on the web

    <a href="http://www.wseas.us/e-library/conferences/2013/Milan/ICMA/ICMA-10.pdf" target="_blank" >http://www.wseas.us/e-library/conferences/2013/Milan/ICMA/ICMA-10.pdf</a>

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    The effect of CSR initiatives on customer loyalty in the airline industry

  • Original language description

    Customer loyalty is one of the most essential consumers behaviours that firms endeavor to influence through the use of Corporate Social Responsibility (CSR) as a marketing tool. Over the years, researchers have studied the impact of CSR in direct relationship to customer loyalty. In the airline industry, firms are increasingly formulating and implementing CSR policy initiatives. When managers of airlines invests resources in social responsibility activities and see the investment as an aspect of the promotion and marketing of the firm, they want to know the possible impact of such measures, particularly those that relate to the knowledge and opinions of customers of CSR, and how these impacts on the relationship between customers and airlines. The mainobjective of this study is to examine customer knowledge and opinions of CSR, and examine the relationship between it and customer loyalty in the Central and Eastern European (CEE) airline market. The study found that, customers of airli

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

    AE - Management, administration and clerical work

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Others

  • Publication year

    2013

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Mathematics and Computers in Contemporary Science

  • ISBN

    978-1-61804-152-4

  • ISSN

  • e-ISSN

  • Number of pages

    7

  • Pages from-to

    66-72

  • Publisher name

    WSEAS Press

  • Place of publication

    Milan, Italy

  • Event location

    MIlan

  • Event date

    Jan 9, 2013

  • Type of event by nationality

    WRD - Celosvětová akce

  • UT code for WoS article