The effect of CSR initiatives on customer loyalty in the airline industry
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F13%3A43869722" target="_blank" >RIV/70883521:28120/13:43869722 - isvavai.cz</a>
Result on the web
<a href="http://www.wseas.us/e-library/conferences/2013/Milan/ICMA/ICMA-10.pdf" target="_blank" >http://www.wseas.us/e-library/conferences/2013/Milan/ICMA/ICMA-10.pdf</a>
DOI - Digital Object Identifier
—
Alternative languages
Result language
angličtina
Original language name
The effect of CSR initiatives on customer loyalty in the airline industry
Original language description
Customer loyalty is one of the most essential consumers behaviours that firms endeavor to influence through the use of Corporate Social Responsibility (CSR) as a marketing tool. Over the years, researchers have studied the impact of CSR in direct relationship to customer loyalty. In the airline industry, firms are increasingly formulating and implementing CSR policy initiatives. When managers of airlines invests resources in social responsibility activities and see the investment as an aspect of the promotion and marketing of the firm, they want to know the possible impact of such measures, particularly those that relate to the knowledge and opinions of customers of CSR, and how these impacts on the relationship between customers and airlines. The mainobjective of this study is to examine customer knowledge and opinions of CSR, and examine the relationship between it and customer loyalty in the Central and Eastern European (CEE) airline market. The study found that, customers of airli
Czech name
—
Czech description
—
Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
—
Result continuities
Project
—
Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Mathematics and Computers in Contemporary Science
ISBN
978-1-61804-152-4
ISSN
—
e-ISSN
—
Number of pages
7
Pages from-to
66-72
Publisher name
WSEAS Press
Place of publication
Milan, Italy
Event location
MIlan
Event date
Jan 9, 2013
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
—