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Stepwise regression in marketing information system

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F13%3A43869844" target="_blank" >RIV/70883521:28120/13:43869844 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Stepwise regression in marketing information system

  • Original language description

    The aim of this article is to define a marketing information system from the perspective of processing marketing information with an emphasis on cluster analysis. The introductory part contains a definition of the marketing information system and the position of the processing and analysing of data in this system. What follows is a methodical view of stepwise regression analysis and theoretical description of this concept, the purpose of which is to find to find a subset of k regressors in a suitable linear regression model, thus the determination of statistically significant regressors that explain the most of the variability in dependent variable. The concluding, practical part will contain practical application of this analysis to specific data using Matlab 2011b program environment.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

    AE - Management, administration and clerical work

  • OECD FORD branch

Result continuities

  • Project

    <a href="/en/project/EE2.3.20.0147" target="_blank" >EE2.3.20.0147: Development of Manpower in the Research Field of Performance Measurement and Operation, Companies, Clusters and Regions</a><br>

  • Continuities

    P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Others

  • Publication year

    2013

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Finance and the Performance of Firms in Science, Education and Practice. Proceedings of the 6th International Scientific Conference.

  • ISBN

    978-80-7454-246-6

  • ISSN

  • e-ISSN

  • Number of pages

    14

  • Pages from-to

    390-404

  • Publisher name

    Tomas Bata University in Zlín, Faculty of Management and Economics

  • Place of publication

    Zlín, Czech Republic

  • Event location

    Zlín, Czech Republic

  • Event date

    Apr 25, 2013

  • Type of event by nationality

    WRD - Celosvětová akce

  • UT code for WoS article