Stepwise regression in marketing information system
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F13%3A43869844" target="_blank" >RIV/70883521:28120/13:43869844 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Stepwise regression in marketing information system
Original language description
The aim of this article is to define a marketing information system from the perspective of processing marketing information with an emphasis on cluster analysis. The introductory part contains a definition of the marketing information system and the position of the processing and analysing of data in this system. What follows is a methodical view of stepwise regression analysis and theoretical description of this concept, the purpose of which is to find to find a subset of k regressors in a suitable linear regression model, thus the determination of statistically significant regressors that explain the most of the variability in dependent variable. The concluding, practical part will contain practical application of this analysis to specific data using Matlab 2011b program environment.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
<a href="/en/project/EE2.3.20.0147" target="_blank" >EE2.3.20.0147: Development of Manpower in the Research Field of Performance Measurement and Operation, Companies, Clusters and Regions</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Finance and the Performance of Firms in Science, Education and Practice. Proceedings of the 6th International Scientific Conference.
ISBN
978-80-7454-246-6
ISSN
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e-ISSN
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Number of pages
14
Pages from-to
390-404
Publisher name
Tomas Bata University in Zlín, Faculty of Management and Economics
Place of publication
Zlín, Czech Republic
Event location
Zlín, Czech Republic
Event date
Apr 25, 2013
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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